Melbourne BMW opens
The all new Melbourne BMW is now open.It has been a privilege to be one of the first BMW group dealerships in the world to incorporate BMW’s Retail Next brand philosophy into the design of our new facility. BMW Retail. Next. transforms our showroom into a completely new brand experience for our guests. The principles underpinning the design philosophy include more flexible and stylish interiors, with multi-functional areas, shared and open spaces, and the integration of digital touch points such as large format screens, soft furnishings, green elements, digital spec stands, and convenient service kiosks.
This new dealership provides the infrastructure required to assist our guests with all their current and future premium motoring needs, allowing for sustainable growth for the brands we represent.
We look forward to welcoming you into Melbourne BMW soon.
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